Have you ever thought of what your website says about you and your business? If your answer is “No”, then you should start thinking about it. In the online world your website is the only way by which your customers can interact with you and learn about your products. Therefore, the importance of having a great website cannot be ignored. Part of having a great website is the impression that your potential customers get from visiting the site.This can assist in influencing them in online campaigns and can determine your success and the amount of revenue your website generates.

What your visitors think about you and your business depends on your website. This article will help you in determining what your website reveals about you and your business to your customers.Color-Scheme: – Believe it or not, your website’s background colors can tell your customers a lot about your attitude. According to a study on color schemes: Red means you are confident and know what your customers want, Blue is the color of trust which means you care a lot about your customers, Yellow is the Color of warmth and happiness which means you are reliable, Green means you are fun loving person, but this color is mainly used on websites that are owned by environmentally friendly organizations and lastly, White means you are always open to new ideas.

Absence of Testimonials: – If your websites don’t contain any testimonials from your previous clients then it gives signals that you are not reliable enough or that old clients were not happy with your service or that you are very new to business. More testimonials you will add to your website and thus allow more people to contact you or want to work for you.

Adding Lots of Content: – If your website contains a lot of content, which is of no use for your visitors, then it means that you don’t know how to express yourself. Adding a lot of useless content also implies that you can’t differentiate between important and not so important things for your visitors.

Excessive use of “I” and “We”: – If you are using words like “I” and “we” too many times in your sales copy, then it means that you only want to tell your visitors about yourself or your products and are not interested in what they need and how they can solve their problems. Customers are not interested in knowing how great your products are, they just want to know how those products can solve their problems.

Tip: How to start an affiliate marketing.

Non-User-Friendly: – A website, which is not easy to use or requires a user to install some software to run it properly gives the impression that you gave priority to your convenience and don’t care about your customers and visitors to your website. You are assuming that the individuals who come to your website already have the required software installed on their browsers.

Poor Layout: – Poor layout or navigational structure makes the process difficult for your users when searching for information. This can show your customers and visitors that you don’t know how to organize things correctly and can make your business appear poor to others.

Broken Links: – When a user clicks on link and lands on an Error 404 page or sees a “page does not exist message”, then it shows that you are careless in your work and can make you seem too busy with your current business and not available to handle new clients.

Incomplete Contact Information: – Incomplete contact information on your website says that you don’t want people to contact you or you are trying to hide something and not a trustworthy business. If you are planning to make some changes in your web blog or site, then you can give a try to Go-gulf, which is a web design company in Cairo and provides high quality website development and logo designing services in various areas of Middle-East.

Hope you enjoyed reading my article, if you really enjoyed reading it please do share it with others and drop down a comment.

Editor’s Note: This post is written by our guest blogger Gagan, who is a freelance writer and loves to write on Landing Page Design and Optimization, Affiliate Marketing, SEO and Latest gadgets. He blogs on – Landing Page Design. If you, too would like to write for Extreme Trix, then please check this.

Image Credits – Vaishnavi Solutions & Resource Nation

What your business website says about your business? is a post from: Extreme Trix

According to Wikipedia, Landing page is the page which the visitors see after clicking an online ad, link in promotional Email or Link in Search Engine Results. In Affiliate Marketing, Landing page plays a very important role in the success of your campaigns as it the page where you would be directing all your traffic in hope that they would take the action you want them to take so that you can achieve your desired results.  In short, the success and conversion rate of your Affiliate campaign would depends on the success and failure of your landing pages. In this Article I would be discussing how to create killer Affiliate Landing pages which can give an extra push to your conversion rate and help you to increase your sales.

Tip : Learn what is affiliate marketing and how to start with it.

Affiliate Marketing

Determine Objective – You need to determine the purpose of your Landing Page. Whether you want your user to buy something or to fill a form or just download a free report or you only want to direct your traffic to another website. You need to determine the purpose of your Landing pages and optimize your landing page for that specific purpose.

Make them Relevant to your ad copy – Your landing pages should be highly relevant to the ad you are using to attract traffic. PPC traffic is much targeted and is always looking for specific things. It is a good practice to use the same keywords in title and body of your landing pages which you are using in your ad. Your visitor should feel that they are on right place after clicking on your Ad else they would leave your landing page right away.

High Quality UNIQUE Content – A good landing page should high Quality content related to the product and service you are promoting so that your user can learn more about your services. If you are promoting a product of a company then don’t copy content from manufacturer website. Write unique content also you can hire a good copywriter to do this.

Catchy Headline – Headline is the first thing which a user sees on your Landing page. Your Landing page should contain headline which can catch the user attention easily and should speak what your users want to hear. Make your Headline bold so that it can stand out from the rest of your page.

Tip :  Tools to improve English Grammar.

Proper positioning of Call to Action Link – Don’t put your call to action link at the bottom or at place where it is not easily visible. Your Visitors don’t have time to go up to end of your copy or search for Link to take action. Keep your call to action link at the top so that it could be easily available to your Visitors.

Make your Process Simple – The process you want your users to complete should be as simple as possible. Most of the visitors don’t complete the action before of its complexity and leave it in middle. You should try to provide the shortest and simplest path for your users so that they can complete the action easily.

Reliability Factor – You need to establish a trust factor between your visitors before selling anything to them. Add short positive reviews of the like-minded people on your landing pages. Also you can add logos of renowned companies line BBC, CNN or you can add the awards and recognition your product had won in past to your landing pages to create trust among your visitors.

Testing Landing Pages - Create Multiple Landing pages of same product and do Split testing. Analyze the results to understand which Landing pages convert better. Even a tiny change on your Landing pages can affect your conversion rate a lot So keep tweaking your landing pages until you find an ideal combination.

[Editor's Note: This post is written by our guest blogger Gagan, who is a freelance writer and loves to write on Landing Page Design and Optimization, Affiliate Marketing, SEO and Latest gadgets. He blogs on - Landing Page Design. If you, too would like to write for Extreme Trix, then please check this.]

<Image Credits>

Importance of Landing Pages in Your Affiliate Campaigns. is a post from: Extreme Trix